We can all agree that being a Pet Owner comes with its fair share of heart-warming moments…and perhaps equally as often, challenges!
At Mad Paws, our mission is to be there when you need some help. Whether it’s finding a trustworthy Sitter while you’re away, ensuring your doggo gets their daily walk, or keeping your furry friend healthy and well-groomed, pet care can sometimes feel overwhelming.
We strive to connect pet parents with the products, services & support they need to raise healthy, happy pets.
And, to press pause (or ‘paws’) on the chaos.
That’s why we’re thrilled to introduce our new brand campaign, ‘Press Paws,’ designed to show you how we can take the stress out of pet ownership.
Launching on August 25th, for the first time in Mad Paws history, we’ll be reaching TV screens across Australia!
About the brand campaign name, ‘Press Paws’
The ‘Press Paws’ campaign is all about showcasing how Mad Paws can help manage the everyday responsibilities that come with being a Pet Owner. The heart of this campaign lies in its message: With Mad Paws, you can finally press pause on the chaotic parts of pet care and enjoy more quality time with your pets.
As legitimate members of the family, our pets deserve the best. We also believe that every pet parent deserves peace of mind, knowing that their furry family members are in safe hands. Whether you’re planning a holiday, juggling a busy schedule, need pet medication & healthcare essentials, or simply need a helping hand, Mad Paws is your go-to solution for all things pet care.
What to expect from the brand campaign launch
Backed by an investment from Seven West Media, our new TV commercials will be the first of many ways we’re bringing the ‘Press Paws’ message to life. You’ll also see our campaign across social media and digital platforms.
Stay tuned as we continue to roll out this exciting campaign. And remember, when you need a break from the hustle and bustle of pet care, Mad Paws is here to help you ‘Press Paws.’
The creative execution
The “Press Paws” brand campaign has been thoughtfully crafted to resonate with a diverse range of Pet Owners, addressing their unique needs and concerns.
Which of these scenarios resonates most with you?
1. The pet parent with travel plans:
The excitement of an upcoming holiday comes with a considerable amount of planning. Attempting to lock in a ‘cheap and easy’ solution for her pet while she’s away, she enlists the help of her work colleague.
What Carol didn’t anticipate was that this wouldn’t give her pet, Mr Stinky, the best care. Distracted by his own interests and lifestyle, Mr Stinky has been left to fend for himself. Out of routine and missing his fur mum, Mr Stinky is becoming a little destructive – leaving clear signs that he’s not happy with the arrangement.
Enter Mad Paws who provide personalised pet care delivered by trusted, reliable Pet Sitters.
2. The time-poor parent:
Featuring everyone’s bestie, Yvie Jones (well-known from her spot on the couch on Gogglebox Australia), this TVC is unfortunately a little too familiar to pet parents!
After a long day of work (and three meetings that could have just been emails), Sarah comes home to the ever-present smell of a surprise that Pooky has left…somewhere in the house. This comes after having asked the family to walk Pooky. Clearly that didn’t happen!
Juggling multiple responsibilities and feeling overwhelmed by the demands of family life, Sarah can press paws on unreliable family members!
Mad Paws offers a convenient and caring solution, providing pet sitting services such as dog walking.
3. Owners of pets with health issues:
Juggling our pets’ health needs is a lot like our own. A necessity to keep in the best shape, but can also be the last thing on our mind after busy days/weeks/months.
With demanding schedules, we’re all guilty of forgetting to pick up their supplements, parasite treatment, as well as their vet-prescribed medication. Take Willy, for example, who’s currently preparing dinner for date night with Monique.
Although not part of the date night plans, Willy’s dog Goose is incessantly scratching because of a skin condition. Willy’s now in the dog-house, having forgotten to order his pet’s medication. A bit of a mood killer… With Mad Paws, however, you can ‘press paws’ on date night interruptions!
Whether they’re incessantly scratching, letting out some pungent pops because of a digestive issue, or something else unpleasant for them (and you), you can ‘press paws’ on forgetting their pet medication & healthcare, with Mad Paws Pet Store in your pocket!
Watch all the commercials >
Broadcast on the Seven West Media network, including Channel 7’s free-to-air TV and BVOD (Broadcast Video on Demand) services, let us know what you think!
And, join in the call-out for “Australia’s Biggest Little Sh*t”
In conjunction with the “Press Paws” campaign, we’re launching a social media-led competition. A search to find Australia’s biggest little sh*t!
From 25 August – 22 September 2024, we’re asking the public to share photos, videos, and stories of their pets at their most mischievous moments.
All for the chance to win a loot of prizes to the value of $31,500! And, the major prize winner and their naughty pet gets to star in our next ad campaign!
Got a story you think will rival all others? Enter now >
For those with perfect pets who could never be naughty, feel free to follow the fun on our socials. We’ll be posting the entrants and it’ll be up to the public to vote for the winner.
Find out more on the Mad Paws official Instagram.
